Here are a few we’d recommend focusing on. Want to make sure your Facebook ads are performing and trending in the right direction? There are several types of metrics you should track, from costs to campaign engagement to ad-level engagement, and so on. It’s also worth mentioning that AdStage’s data shows that Facebook ad CTR has been consistently declining over the last year, from a median of 2.36% in Q1 2018 to a median of 1.33% in Q1 2019. Keep in mind that average and median are two different ways of calculating the data to form benchmarks, which could explain the difference in the two study’s findings.īut using the data from those two studies, we can say that an average CTR for Facebook ads is probably somewhere between 0.90 and 1.33%.
So we wanted to dig a little deeper and see if we could find some more up-to-date statistics.Ī more recent study conducted by AdStage shows that the median CTR for Facebook News Feed ads as of Q1 2019 is 1.33%. However, that study is now two years old, and Facebook’s algorithm has changed dramatically since it was conducted. But the report also showed that CTRs vary by industry, with employment and job training seeing the lowest average CTR at 0.47% and legal seeing the highest at 1.61%. What is the Average CTR for Facebook Ads?Īccording to a 2017 Facebook ad benchmarks study conducted by Wordstream, the average CTR for Facebook ads across all industries is 0.90%. 6 Ways to Increase CTR for Facebook Ads.What is the Average CTR for Facebook Ads?.How is Click Through Rate Calculated on Facebook?.
Here’s everything you need to know about Facebook CTR. It’s no wonder that they obsess over the click-through-rate (CTR) of their Facebook ads.įor our latest report, we asked dozens of marketers and agency professionals to answer two questions: what’s a good CTR for Facebook ads, and how do you improve a subpar CTR? And marketers, particularly those focused on paid advertising, live by those signals to inform their strategies and deliver increased results at lower costs. When it comes to advertising on Facebook, clicks drive everything.Ĭampaign costs, conversion costs, acquisition costs: they all start with a click.Īd clicks can drive costs either up or down, depending on the level of targeting sophistication, the ad creative, and engagement with the ad itself.
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